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About Antidote Events

About us

Sam Dreyer - Antidote Events CEO

Established in 2001 by founder Sam Dreyer, Antidote Events is an evolution of a full-service events company. Building on two decades of expertise in managing corporate events, we have realised the impact business leaders can have on our world.

Our renewed vision is to activate that potential for real change through stakeholder engagement.

In a world where it is so easy to engage on a transactional level, connecting on a deeper and meaningful level takes commitment.

The only way to do great work is to love what you do.

Steve Jobs

What We Do

We focus on creating meaningful immersive experiences. We want to stimulate your stakeholders to ask, ‘Why should I care? What can I do about it?’ and help you to achieve your organisation’s goals while developing and growing with the people in your community.

From brand immersions to strategic development training and in-depth learning programmes, we work with organisations who believe in investing in people. We empower people to do things differently. We believe in broadening people’s perspectives, opening their minds and helping them get out of their comfort zones.

Through this level of engagement we are able to change people’s perceptions and the level of responsibility they have in the world, especially as business leaders.

We believe in doing things that matter. If it matters to you then it matters to us.

What we really do is make it possible for you to connect meaningfully with your stakeholders. We create environments that allow you to engage with the people who matter to your business, be it your clients, customers or staff. People want to feel special and valued, and by engaging them sincerely and by expressing appreciation, you build foundations for strong, trusted, long-lasting relationships. We understand that when your stakeholders trust and value you, they become ambassadors for life.

“It is great to work with an event company that becomes ‘part of the team’. They make an effort to get to know the company’s DNA and ensure that it is reflected in the event. Successful events need to enhance the businesses reputation, reflect a company’s values and meet stringent objectives. This might sound like a big ask, but there is one company I always fall back on – that’s Antidote.”

Dorria Watt – KC Communications

Who We Are

What gives Antidote the edge is that Sam is an ‘event manager with an MBA’. This means she is able to combine flawless event-planning expertise with strategic thinking that always considers your organisation’s objectives. We understand the business of business and speak the language of business.

Antidote is not a huge corporation with teams of project coordinators. It’s a small hands-on company that thinks big, aims for the stars and shoots the lights out. We bring together the right team for the job and never resort to a one-size-fits-all approach. We get to know your organisation intimately and work together as partners to develop a strategic engagement that is as nuanced and in-depth as your business vision.

For each event we work with a team of skilled and professional suppliers and partners, many of whom we have worked with for years. These trusted relationships mean that we have access to myriad resources and never have to compromise on quality or creativity.

Our South African context offers value both locally and abroad as our unique environment has opportunities that are ripe for meaningful interaction, across the civil and business sectors. We work on the ground with local community organisations who can facilitate rich learning experiences for your stakeholders and help drive your business objectives.

We believe in deep empathy being the building block for better business.

“Please thank your extensive team … they have been more than family over the last 6 years and have been a massive part of our long walk to modernisation”.

David Crow – MD (Former) BAT South Africa

How We Work

This ethos is carried through to each and every event and programme we plan, manage and execute, giving credence to our brand promise: to deliver impactful events that change the world for better.

We don’t shy away from complexity, so no matter what your requirements are, how detailed or involved, we are able to offer a bespoke service that will engage and inspire your stakeholders. Having worked with companies large and small, across all sectors, we are agile and adaptable; we can just as easily manage a product launch for 1000 people or an immersive learning programme for executives.

After listening to and understanding your requirements, we apply meticulous planning and innovative creativity to bring your ideas to life. We are able to manage every aspect of your event; from the concept all the way through to execution.